The trend toward using fewer antibiotics in poultry production has placed more emphasis on other means of disease management, including vaccination and nutrition. In fact, the rise of vaccination has made it possible for poultry operations to become flexible with their nutrition programs.
For decades producers built their feed program around in-feed anticoccidials, as well as antibiotic growth promoters. As poultry operations move away from these drugs, they find they can tailor their feed program to suit the nutritional needs of their birds, not the rotation pattern or withdrawal times associated with their feed medications.
This trend gave birth to the IDEA concept, a new approach to managing broiler feeds. IDEA stands for Impulse, Digestibility, Economic and Advance — all key concepts that make up the concept’s foundation.
The IDEA concept seeks to enhance immunity development and reduce intestinal challenges by coccidia and bacteria without the use of drugs, while also giving poultry companies the opportunity to better manage nutrition for birds. It potentially reduces feed costs while conditioning the gut for better management on necrotic enteritis, coccidiosis and other enteric infections.
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